Understanding Sales Roles
Which ones to apply for and which ones to dream of
Hello,
This letter addresses a common confusion I see a lot when people message me for job advice- what different sales roles are and what they do. Understanding this is key to making sure you’re applying to the right position and not either wasting your time with applications which will never be accepted to interview or (even worse in my opinion) seeing yourself get a job which you won’t enjoy and grow in.
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I’ve listed the most common job types below, if you think I’ve missed any just let me know in the comments. All these come with the caveat that things will be different from industry to industry, so make sure to read a job description in full before applying to any role. Refusal to supply a proper, long-form job description is one of the biggest red flags of all- so watch out! I’ve not talked too much about salaries/OTE (On Target Earnings) here as they depend so much on your location/industry, but feel free to discuss in the comments. I’ve tried my best to approach this from a generalist/international experience but of course as I’m from the UK some of this may be different overseas- again if this is the case then just comment under the article and let me know.
Who/what is a salesperson?
There are dozens of ways to answer this question so I’m just going to give my own personal definition:
A salesperson is someone who earns income directly from facilitating deals between a business and a customer, being paid a percentage of the gross or net profit of that deal- this is known as a ‘commission’- or being otherwise compensated beyond a base salary for that facilitation based on agreed Key Performance Indicators (KPIs).
The % of a salesperson’s income which comes from commission (as opposed to a standard salary) varies widely depending on the role and the industry product, from as little as 1-3% all the way up to 100% for a commission-only role.
As far as I’m concerned- that’s it! This definition is the reason I love working in sales; it’s one of the few careers where your input (skills and effort) directly and immediately determines your output (money made).
Does receiving a profit share make someone a salesperson? I would say no, but that really depends on how it’s all calculated. Salespeople are paid based on objective metrics- so I’d argue that if your % of profit share is based on deal-facilitating KPI’s (Key Performance Indicators) then yes, you’re a salesperson. Whilst most salespeople are paid directly on deals, often monthly or quarterly, some companies have other, more long-term arrangements.
“I work in marketing- am I a salesperson?”- again, this depends on how any pay above your base salary is calculated. If you receive a bonus for facilitating sales (say, hitting a certain conversion % on your company’s online shop) then yes, I’d say you’re a salesperson!
“I work on the checkout at a auto parts store, but if i get enough customers to give me their email addresses every month for our company email list I get rewarded with an Amazon voucher. Surely I’m not a salesperson?”- yes you are! You get rewarded with something above your salary for hitting sales facilitating KPIs!
“I own my own business, so obviously I make money directly from facilitating deals. Am I a salesperson?”- HELL YES! I’m not even going to explain this one.
If you’re reading this and thinking “gee- a LOT of jobs fit this description” then you’re right. Loads of people are salespeople without even realising it, which is why sharpening your sales skills is a great idea in almost any career.
So we’ve defined ‘salesperson’... but here’s the tricky bit- not every salesperson ‘works in sales’.
‘Sales jobs’ are where you specialise in sales and customer contact, and that’s what we’re talking about today. It’s commonly said that ‘sales jobs’ cover some of the best, and some of the worst, jobs in the world. So let’s take a proper look at them.
Sales Assistant
This is probably the lowest job on the sales totem pole but -honestly- it’s often where you can have the most fun.
Sales Assistants are found wherever customers need a bit of a push to make a decision, as opposed to feeling comfortable picking something off the shelf. Commonly this means products where a lot of different brands are all offering basically the same product, and the customers will want some help differentiating between them. Think white goods, AV products, laptops, vacuum cleaners and that sort of thing. You’ll be paid maybe 3-5% of the cost price per sale, and maybe a bit more for add-ons like warranty cover. Your commission is more of an ‘extra’ on top of your salary, a bit of an incentive to make you spend time with customers.
Although this is a ‘sales job’ you’ll be doing a lot of shop-boy activities and will be expected to maintain/sort stock, clean the toilets and anything else which needs doing as part of maintaining a store.
It’s not glamorous. It’s not a career. But it’s a foot on the ladder, it’s good sales experience and it’s a way to make a bit more money than most people make stacking shelves.
IMPORTANT CAVEAT: Car sales. I’ve never worked car sales, but some good friends of mine have. Sales Assistants at *some* car lots make absolute bank- I know a guy who regularly turned over £60k/year simply selling at a local dealership. But the work is brutal- long hours, little respect and most importantly you have ZERO control over your pipeline. If the dealership starts struggling to bring in the punters you simply don’t make any money. Approach with caution.
Door to Door Sales/Street Mugging
I’m not going to spend much time on this because quite simply I cannot in good conscience recommend these roles. It’s incumbent on me to cover them here, though, as they absolutely are a ‘sales job’.
Door to door sales comes in two main flavours: Utilities (mostly broadband deals) and home improvements (mostly kitchens and solar panels). With utilities the aim is to knock on a door and persuade the occupant to, on the spot, move their broadband contact over to the new company. With home improvements the aim is to get the occupant to agree to a visit from a sales estimator -more on those later. Payment is either a % of the total deal or a flat fee for booking the appointment.
I understand that in the USA it’s common to sell physical products door to door too; the main one I’ve seen is kitchen knives. I don’t know the specifics but I imagine the salesperson receives a healthy % of any product sold.
Street Mugging (as I call it) is the practice of hanging around any pedestrian-heavy area and stopping people as they walk past you and encouraging them to sign up to something. Usually this is a utility like energy or broadband, or a direct-debit sign up for a charity. Your friend The Sales Bull once worked a job like this and I talked about it in this Twitter thread:
So why don’t I recommend these jobs? Because they SUCK. Suck like you could never imagine. You will be abused, sworn at and physically threatened on a daily basis. The majority of people don’t last a single day. On the other hand though, I know a guy who made £40k in 8 months and paid off all his uni debts. They also will make you an *incredibly* resilient salesperson if you can hack it. But remember- there’s a reason these companies are ALWAYS hiring.
Sales Administrator
This is a great role for those who want the buzz of a sales-based role, but don’t want to spend ALL their time talking to customers. Sales Administrators are often found at organisations where customer orders are large and complicated- think construction suppliers or medical sundries companies.
Sometimes taking orders on the phone, sometimes processing orders made online, sometimes building quotations, Sales Administrators deal with customer requests and provide information on stock availability.
It’s not a glamorous job, but good Sales Administrators are HIGHLY respected in most organisations. Back when I worked territory sales I quickly realised that the sales admins at my company would make or break my career there- hence whenever I visited the office I generally had some sort of gift for them.
Sales Administrators are paid mostly by standard salary, but often have bonuses based on KPIs and will often be paid commission for cross/upselling requested items, so I thought it right to include them here.
Business Development Representative/Business Development Manager/Sales Executive
Now we’re cooking- some of The Sales Bull’s best times have been working the BDR game.
Essentially BDR’s are responsible for the full sales pipeline and are the main revenue generator for a company. You will identify new business opportunities, design a sales campaign, contact customers, sell to them and then be responsible for their continued business going forward. Sometimes you’ll be working alongside a marketing department/person and at some organisations you’ll be responsible for marketing as well.
*In general* BDR’s work for smaller companies who don’t require a full ‘strategic’ sales team- usually a company looking to expand, in this case you’ll probably report directly to the Sales Director or the owner. If the business is larger, you may be working under a Business Development Manager.
NOTE: the wording of Business Development Representative/Business Development Manager/Sales Executive is often used interchangeably. If you apply for a BDM role this does not necessarily mean that you’ll be managing BDRs- in fact you may be the only ‘sales’ employee. What identifies this role is that you are responsible for the entire sales cycle.
On the one hand, having a ‘blank page’ is uniquely awesome. Often you’ll be able to treat the role like you’re working at your own business, free to make decisions and budget your time as you wish. Whilst you will probably have to follow some in-house guidelines you’ll usually be left alone as long as you're bringing in the G’s. On the other hand, the lack of a defined process can quickly become very irritating if you’re working for a smaller company- business owners without a formal sales background usually suck at setting KPIs and can sometimes have wildly unrealistic expectations. Occasionally you can end up in an awkward situation where your business development is actually too good, and you end up running such a successful campaign that you actually max-out the company’s capacity to deliver. When this happens you’ll basically end up in a ‘customer success management’ role (more on that later), which can be quite frustrating for those with a ‘hunter’ mentality as you basically have to sit around waiting for the company to scale-up. File under ‘working for small/start-up business problems’.
If you can land a BDR/BDM role at a great company with good support and a great director/manager these can be some of the best jobs in the world and will set you up very nicely to climb the sales role ladder to upper management.
Area/Regional Sales Manager (Field Sales)
For many years this was The Sales Bull’s bread and butter. I’ve put in my 100,000 miles (and the rest!) on the road for a variety of companies and know this game very well.
Basically the role of ASM is similar to that of the BDR/BDM in that you’re responsible for the full sales pipeline from discovery to qualification to pitch to sale to success management. Unlike a BDR role however you’ll typically have a lot more support, be working for a much larger company and be following a much more defined sales process. In almost all cases this is a TRAVELLING role- you will take ‘ownership’ of a physical territory and be responsible for all sales activity in that area. You’ll be given a list of current and potential customers to contact and off you jolly well go- typically spending a day of the week making calls to arrange visits and the rest of the week hitting the road. You’ll often be the main point of contact for all the customers in your area, so expect to spend many hours in traffic jams taking calls on your car-phone as customers moan about missed deliveries and inaccurate invoices. At a good organisation you’ll have a team of sales admins -and maybe a personal administrator if you’re lucky- who can help you put out these sorts of fires so you can spend more time selling.
Two sorts of people suit this job; young people with a lot of drive/energy and people who don’t have a family (or just don’t like being around them). Most likely you’ll essentially be living in hotels M-F (or getting home really late) and generally you’ll get treated fairly well. Mid-range hotel chains and generous meal allowances are fun, and you’ll learn the ropes of running a sales territory. Jobs like this offer a great chance to go ‘monk mode’- you’ll basically be ‘at work’ 24hrs a day whilst you’re on the road and won’t really have any sort of social life. Focus on the work, get your name out there, generate some impressive numbers and you’ll be setting yourself up to rocket ship your sales career.
Sometimes 'Regional Sales Manager’ can be a desk-based position, usually running a regional sales hub. This is common in the FMCG industry. You’ll often be in charge of a team of Area Sales Managers and usually take responsibility for running the entire depot and all its staff- so it’s a great position to those of you looking towards senior management roles in the future.
Sales Development Representative
This is the sales position I most often get questions about in the DMs- because people see this position as their ticket to a career path in high-end enterprise tech sales… and they’re right! Whilst SDR roles are by no means exclusive to the tech industry they are almost exclusively found at large companies who can afford to run a full strategic sales team, which do tend to be B2B companies selling at the enterprise level (AKA ‘where the big money is’). Having said this, SDRs are also very common in the home improvement/solar panel industry where the focus is more on B2C- think working in a call centre.
SDR is a ‘hunter’ role and you will be cold calling a LOT. You will be cold calling, cold emailing and connecting with people on LinkedIn every single day. Your job is to identify new leads, build contact lists, reach out to potential customers to create interest and then qualify/disqualify them based on the organisation's ideal customer profile.
Where this differs from a full-pipeline sales role is that after you’ve qualified leads you then *hand them over* to another, more senior member of the sales team. Usually this is an Account Executive or Sales Estimator (more on those later). Compensation is based on a salary plus you’ll get a % of any deal which is closed from your passed on accounts, and sometimes you’ll be incentivised based on KPIs such as meetings booked or prospects identified.
SDR jobs are either brilliant or suck, depending on the company. Some companies care about their SDRs, will support them heavily and prep them for an Account Executive role. Some companies operate more of a churn-and-burn, call-centre type environment. Ultimately you need to do your own research here, although if you’re applying to large tech companies you should be fine.
Is SDR the role for you? It depends what you’re looking for from your first sales role. If you want a corporate career and dream of moving from Account Exec, to sales manager, to cashing out as VP of a billion-dollar tech start-up then yes, you absolutely need to put in your 18months-2years in an SDR role. Consider it a sales apprenticeship. One thing a lot of SDRs don’t enjoy is being in a kind of ‘bottom of the pack’ position. I’ve noticed anecdotally that this often applies to salespeople who come into an SDR role having previously worked a sales job where they had more responsibilities and were considered more senior. Often they’ve made this career decision because they want to move into tech sales from a non-tech background and have had to re-start on the ground floor.
The other edge of the bottom-of-the-pile sword is that getting an SDR position, even at a great company, really isn’t too hard if you have the correct attitude and drive. Most companies won’t expect you to have any sales experience. What they’ll be looking for is for you to be sharp as a tack, be keen to learn, and show the ability to be an expert in your field if trained up correctly. This makes an SDR role a great place to start for many budding salespeople and provides a great springboard to the converted Account Executive position, as well as providing you with the sales skills you need for many other roles.
NOTE: as the world increasingly moves online more and more part-time, commission only SDR positions are becoming available- usually you’ll be booking appointments for agencies. These are great side-hustles but usually don’t come with the firm career path offered by traditional corporate set-ups.
Sales Estimator/Sales Engineer
This is a sales role most commonly found in the tech, manufacturing and construction industries. Sales estimators are passed leads by their company (usually by an SDR or Sales Executive) and essentially liaise with both the sales team and the prospect to put together complicated quotations.
People working in these roles almost always have years of experience working directly in their field and will commonly hold multiple professional qualifications. Examples include a Technical Design Architect putting together a quotation for a company looking to move all its data to the cloud, or a qualified heating engineer putting together a quotation for a replacement of the heating system in a large building.
Whilst this is absolutely a ‘sales role’, it is very rare that someone working as an SE will have a purely sales background. Compensation is usually based on a very large salary with bonuses paid based on a % of deals they’ve helped quote for.
If you’ve been working for years in a qualified speciality and fancy a move into sales, then this could well be the job for you.
Account Executive
And here… we.. go! For a bunch of reasons many people consider this the holy grail of sales jobs, the one to shoot for and the one that all but guarantees a life of riches and the pathway to that VP tech company cash-out. But is this the reality? Sometimes- yes. But it’s not always so simple.
AE’s are indeed what many people think of when they think of working in sales. You’ll have meetings with prospects where you pitch your product, sometimes delivering a Powerpoint on a fancy TV screen in front of a bunch of rich guys in suits like in the movies. You’ll negotiate over a period of minutes or months (depending on the industry) and finally GET THE DEAL and walk out a King- taking a large chunk of the sale with you as your well earned commission.
Whilst this is absolutely the case, what a lot of people don’t realise is that in almost all cases being an AE comes with a *lot* more responsibility than just closing deals. Firstly, you’ll still be doing lead generation (the same as an SDR)- this is something that surprises a lot of new AEs who think that they’ve ‘grown out’ of cold calling- you’ll never have ‘nothing to do’ in an AE role as you’re expected to spend any ‘free’ time prospecting. You’ll be responsible for collaborating with SDRs and making sure that they’re qualifying/disqualifying/pre-selling in a way which is going to maximise your sales and retention. At some organisations you’ll also be directly responsible for day-to-day management of your SDRs/Account Managers which obviously comes with its own set of headaches.
Since you’re responsible for the sales cycle after being handed the lead, you’ll be dealing with customer contact as you slowly but surely drag them through the process. Rather than channelling your inner Steve Jobs, you’re likely to be spending much more time building quotes, working out profit margins, liaising with Sales Engineers and building MOSCOW Models than delivering boss sales pitches. As you’ll be presented by the company as a senior representative, customers will expect you to have an advanced knowledge of your product, your company and their needs. In many industries this therefore makes continuing professional development an absolute priority for any AE. You’ll be expected to be an excellent note-taker and will be held fully responsible if you ‘drop the ball’ at any part of the process.
One great thing about an AE position is that you (usually, depending on the size/structure of the company) will be considered someone worth listening to by management and will often be given a ‘seat at the table’. The company will be interested in your views and evaluation of the sales process and at many companies you’ll be able to influence decisions going forward. This is how you get the experience required to move into management positions.
As with SDRs, the brutality of the AE position completely depends on the company. Some will commit to nurturing you, some will fire you without notice if you don’t hit every KPI in the first couple of months. Again, it’s up to you to do your research on this.
So… should you be aiming for that golden AE role? It fully depends on what you want from your career and, frankly, life. I’ve known more than a few salespeople who moved ‘up’ to an AE role and found they hated it- this happened to me! It’s a lot more responsibility, a lot less customer contact and a lot more admin than many people expect. Whilst the pay is almost always better than a SDR role, you might find that the extra requirements of the position just aren’t worth the pay rise.
Let me give my personal experience here: being/becoming an AE -*especially* in the golden goose enterprise tech sales field- is as much a lifestyle choice as a career choice. You’ll probably have to move to a major city, you’ll work insane hours and when you’re not working you’ll need to be educating yourself to get ahead- at least if you’re aiming to climb even further up the ladder. You will however be very fairly compensated, or should be- expect a high base salary and a healthy % of net rev from any deals you close.
I’m not trying to put you off as AE is a great job and you can very easily be making $100k by your late 20s if you follow the SDR-AE pathway coming out of university. Just make sure that the corporate career path is either something you want, or something you can gain enough from to allow you to live your dreams in a different way.
Account Manager/Customer Success Representative
As an AM/CSR your job is to be the link between established customers and your company, and ultimately be responsible for their continued business. These are usually found at large companies, where the Sales Executives/Account Executives don’t have time to look after all the accounts they sign up themselves.
This is basically a customer service position, and is quite similar to a sales admin role in a lot of ways- you’ll be a point of contact and deal with any problems the customer experiences. However you’ll be set targets for customer retention and get paid commission for re-signing up customers. Such roles are especially common in SaaS companies which operate an annual subscription model- it will be your job to contact customers a month or two before their subscription period runs out and persuade them to stay for another year.
Sometimes ‘Account Manager’ is used by companies to refer to what is actually a ‘Sales Administrator’ position, so watch out for this and as always do your own research.
AM/CSR jobs are one of the more ‘nice’ jobs in sales. A lot of the work is done for you- there’s no prospecting, no qualifying and the customer has already been sold on the product. This leads to quite a low-stress lifestyle compared to many other sales positions. Traditionally these jobs weren't especially highly paid but nowadays some tech companies focused on subscription models are paying huge salaries/commissions. This should be considered a specialised sales role and would be ideal for someone who enjoys talking to customers and closing deals but doesn't want the stress of cold calling or the responsibility of running a full pipeline.
Sales Operations Manager
Again, this is a role generally only found in large companies and is more of a ‘sales adjacent’ role.
These people are experts in the CRM system used by the company, and help the Sales Directors/Managers track everyone's KPIs. Sales Ops Managers streamline the CRM/records management process, track the sales funnel and make sure the sales team is running as efficiently as it possibly can. At some organisations they are also responsible for training, and occasionally hiring. Payment is via a salary and commission/bonus based on how many of the team are hitting their KPIs.
In smaller companies these duties tend to fall to the Sales Manager(s).
SOMs tend to work very closely with senior management and often have a Wormtongue-like relationship with C-suite (I may not have got on well with Sales Ops Managers in my past career). Due to the nature of the role Sales Ops Managers tend to know the company and its processes inside and out, and tend to be inside hires.
Sales Manager
The exact role of Sales Manager depends on the size of the company, but in general is directly responsible for a group of salespeople (BDMs/SDRs/AEs/AMs/CSMs) and are paid based on their performance. This could be a small group of SDRs/AMs, or could be an entire sales floor in the case of a call centre.
In some organisations salespeople will be split up into departments depending on what type of customer they’re targeting or what product they’re working on. For example a FMCG producer might have a frozen goods and a fresh goods team, and a SaaS company might have a public sector team and a private sector team. Sales Managers will be charged with leading their respective team/department.
One of the key roles of a Sales Manager is to motivate, educate and track the progress of their team. They usually have a part in hiring decisions and report directly to the Sales Director. Working under a really good Sales Manager is similar to working with a really good sports coach and they’ll work with you to make you better every day.
Usually a Sales Manager will have duties beyond purely team management, and as the head of a department will conduct Account Management work. It’s often useful to have a Sales Manager as a final point of contact for dissatisfied prospects/customers- the assumed prestige of the ‘Manager’ can often help nudge a deal over the line or smooth over an issue.
In almost all cases Sales Manager is when you’ll start to earn ‘big boy money’ and it’s common to earn well over six figures even in non-tech industries. This role isn’t for everyone though- as well as your own KPIs to think about, you have an entire team to look after and motivate. The extra stress may not be worth the extra money to you. Alongside this, Sales Managers are an easy target to point the finger at if a sales team starts to underperform. Anecdotally, many Sales Managers tell me that they often find themselves spending more time dealing with petty HR issues (time off requests, interpersonal fall-outs, investigating sickness absences) then they actually get to spend running a team.
Having said all this, it must be pointed out that serving a few years as a Sales Manager is an absolute must if you have your eyes on the prize: that C-Suite/Director level position. Speaking personally; I only had a short stint as a Sales Manager running a very small team, but working with them and seeing them improve was one of the best experiences in my career.
Sales Director
At many companies this is the top of the sales tree- reporting directly to the CEO/Founder of the business. When it comes to generating revenue the buck ultimately stops with these guys. These tend to be found at SME businesses, with a small board of directors as opposed to a full C-Suite.
Sales Directors have a birds-eye view of not only the sales process, but are often responsible for marketing functions too. One of their most important jobs is forecasting- predicting how much money their team will generate over the coming 12 months. Sales Directors will sometimes get involved in the sales cycle, and may act as Account Managers for some very important key accounts. Some Sales Directors get directly involved in managing sales teams whilst some act as a shadowy figure that can only be accessed via senior Sales Managers, depending on their personality and the set-up of the business.
Six figure salaries are standard, and large commission/bonus in either cash or equity are to be expected. You may also receive a profit share.
Vice President of Sales
Almost exclusively found at very large or multinational organisations, Sales VPs have a role very similar to Sales Directors except they focus exclusively on overall sales strategy without other duties. Often a large/multinational company will have several VPs of Sales which manage operations in different continents/states, these then report to the Chief Sales Officer in the global HQ.
Alternatively, tech start-ups tend to have a VP of Sales rather than a Sales Director- these tend to be highly experienced in multiple C-Suite roles and their main job is to attract investments from wealthy individuals and venture capital funds. In these cases equity typically forms a large part of the compensation package, in order to attract the very best talent. Usually this type of role will report directly to the VP/Founder.
Expect salaries in the six-figures, with this being pushed up even higher with commission and bonus packages. In the case of tech VPs compensation packages can push into the millions, especially when equity is included.
For many people, VP of Sales is the ultimate dream position. They work their way up from SDR>AE>Sales Manager>Sales Director then take a VP position at an up and coming tech company, make it a success, then cash out their equity and live the good life. Many such cases!
Chief Sales Officer
In companies with multiple regional VPs of Sales, they report to the CSO who is a member of senior management. These are only found at large companies with multiple and complex sales processes.
I’ll be honest and admit that I have no real experience of working with executives of this magnitude- this is the highest possible sales position at the very biggest organisations and represent a lifetime of corporate ladder climbing.
Expect yearly compensation from mid six-figures and beyond with additional equity, bonuses, commission, golden handshakes, golden parachutes, gold-plated pension plans, tons of executive privileges and everything else you’d expect from leading up a sales organisation the size of a small city. This is it- top of the ladder. The only other place to go is CEO, which is when we start to leave ‘sales jobs’ behind.
Freelance Closer/Commission Only Sales
For many of you reading this, Freelance Closer will sound something like a dream- and there’s a thousand scam artists on Twitter who can promise to hand you this on a platter. But the truth is a little more cloudy.
For this job ALL you do is close deals with fresh prospects. Other people do the lead gen, the appointment setting, the qualification… all that’s left is to stroll in, pitch and close!
Imagine living anywhere in the world, logging into your laptop at pre-arranged times, delivering a great pitch and walking away being paid thousands in commission. Sounds too good to be true, no? The fact is that these positions really do exist, I’ve worked a few myself! But there's a few things you need to understand.
‘Freelance’ means you get paid NOTHING other than commission. If you don’t sell you don’t eat. Whilst this may not sound too scary remember that *you have no control over the pipeline*. One month you may be living fat with 5 appointments a day, then have the rug pulled from under you and have no appointments for 6 weeks. If the job is a field-based role, you will also be responsible for paying for your own transport. Paying hundreds of pounds in fuel costs to spend days driving around dud appointments chips away at your motivation real fast- trust me (this is common in the home improvement sector).
If you want to work this sort of role, my advice is to do it properly and set up your own agency. Reach out to companies and prove to them that you can get them clients- this way you’re responsible for filling your own pipeline and won’t get rugged. This can easily be turned into a sales consultancy which can be a very lucrative business- companies will happily pay tens of thousands for sales consultancy if you can prove to them they’ll make it back in extra profits!
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OK- I think we’ve covered pretty much every possible sales role here. If I’ve missed any let me know in the comments!
The purpose of this letter is to help solve the common question of ‘which sales role should I apply/aim for?’ so please feel free to share it far and wide to anyone who you feel could benefit from reading it.
I’ll be talking a lot about sales careers on this SubStack so make sure to subscribe if you haven’t already!
Your friend,
The Sales Bull
Sales Consultant/ Sales Advisor - similar to admin, but heavier on the front end of the funnel